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What is clean label?

Do you read labels?

Probably not.

Labels are often full of unpronounceables,

E numbers we don’t have a clue.

Besides, life is too busy.

But your health is in your hands!

An easy way to choose, quite simply,

If you spot a word you can’t pronounce,

Stay away from it.

Instead of a photoshopped serving example

That you may never achieve, honestly,

We encourage you to read the labels

Emma Basic, a clean label, a clean taste.


No Colourings,


No preservatives.

Full of nothing.

We are so shamelessly

Proud of ourselves that  

We spent day and night,

Removing the additives,


For you.

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