What is clean label?

Do you read labels?

Probably not.

Labels are often full of unpronounceables,

E numbers we don’t have a clue.

Besides, life is too busy.

But your health is in your hands!

An easy way to choose, quite simply,

If you spot a word you can’t pronounce,

Stay away from it.

Instead of a photoshopped serving example

That you may never achieve, honestly,

We encourage you to read the labels

Emma Basic, a clean label, a clean taste.

No MSG,

No Colourings,

No GMO,

No preservatives.

Full of nothing.

We are so shamelessly

Proud of ourselves that  

We spent day and night,

Removing the additives,

Mercilessly,

For you.