Shopping isn’t always a pleasure, is it?

Looking for food, a holiday, or the perfect outfit can quickly turn exhausting. I’ve given up on vacations after hours of scrolling, unable to find a hotel that felt interesting enough to stay.

At Emma Basic, beyond being a category buyer or inventory buyer, we have voluntary category masters. For category masters, external training, supplier audits, trade shows, networking, all means of learning are provided to support the journey to mastery, to enable category masters to become the best in her/his chosen field. Our category masters have done 10,000 hours of learning to curate only the best item for you. We do the work, so you can relax, knowing that every item in our collection has already passed the toughest test. We’ve already:

1. Researched countless options

2. Tested for quality and value

3. Verified the manufacturer foods safety and sustainability

4. Negotiated the best possible price

We do the meticulous work. You receive pure, trustworthy products—with Never Any Additives.

Emma